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Discover Our Success Story

About Who Set the Standards Inc.

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Genera Nicholson


Founded in 2021 by Genera Nicholson, Who Set The Standards is a unique non-profit based in Danville, Virginia, dedicated to providing engaging entertainment and activities to individuals of all ages regardless of their individual challenges. WSTS gained 501(c)(3) non-profit status in 2023.

We represent the special needs, physically challenged, and rare diagnosis community, and we are dedicated to spreading awareness and understanding of each diagnosis. Our team has over 20 years of combined experience working with these communities, as well as the blessing of raising children with special needs.

We leverage our unique experience to provide the highest quality care, education, and entertainment possible. This expertise empowers us to create safe and thoroughly enjoyable environments where anyone can thrive. Our team specializes in spearheading various awareness campaigns, school drives, and catering to individuals at community events and smaller gatherings. Currently, our primary goal is to provide equal opportunities that focus on the needs of these communities. We are committed to ensuring that everyone is able to fully participate in activities that catch their interest.

We are committed to questioning and reforming the greater public’s standard of normal. Who set the standard, anyways? Contact us now if you are interested in learning more!

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Our primary focus is providing individuals with special needs the care they need to feel loved, accepted, and able to achieve their dreams. Our team has over 10 years of experience working with the special needs community and currently provides educational, medical, and entertainment services.

Our services can, and often do, take various forms due to the nature of the communities that we serve. For example, our team is equipped to attend various community events and set up different sensory stations that allow individuals to feel engaged and participate in activities that suit their specific needs.

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